Drapers reports that George at Asda’s executive managing director, Andrew Moore,will be stepping into the role of chief merchandising officer for both Asda and George at Asda. The George brand is regarded by analysts as one of the reasons for Asda’s recent sales success.



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![By Stilfehler (Own work) [GFDL (www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (www.creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons Man at cash register](http://walmarthelp.com/wp-content/uploads/2012/04/256px-Wegmans_Cash_Register-150x150.jpg)



